JAIDEEP MAHAJAN

This cover is an aesthetic expression of simplicity, spontaneity, and originality (Iki in Japanese). Like they say, the process is the art (The Geidou). I started with the red rising sun, the giver of life, and symbol for Japan. The Koi fish represents the self on the path of spiritual and material advancement. And everything emerges/radiates from this path. Everything co-exists and is interconnected.The bamboos, known for their strong roots and ability to withstand anyweather, symbolize the spirit, the essence of the self. The Koi pond is the world and all that exists in it. The lines represent the connection ofthe self with everything around it. The rest is open for interpretation and meaning. I want this cover to grow on the reader.

VH1 has always looked at the youth from the prism of content and culture. The campaign shows their ideology ‘Get with it’ in a way that resonates with today’s pop culture. While also suggesting that they can ‘get with it’ in whichever way they choose to.

VH1 – It takes all kinds. The campaign reflects VH1 as a music channel that welcomes all, as well as caters to all, thereby representing everyone in this world. A channel that invites diversity and inclusivity.

Youngsters don't pre-decide what they want to do. For them, it's all about their mood. What they do depends on their mood. Zee5 is a space where they can enjoy their time as they like. It gives them the space to do whatever they want.

DUREX CALENDAR 2000

The positions of the stars changes every month. Realign yourself accordingly.

ABBY Awards (Bombay Ad Club) 2001
1 Gold, Design (Calendar) & 1 Finalist (Typography)

INDIAN CRAFT BEER